Design Thinking.

The digital transformation of companies implies a change in the tools we used but also in human aspects.

They want to transform themselves to be more efficient, to optimise their flows, to rethink their user journey and the different points of contact between the customer and the company.

 

All of this requires great deal of thought. This is why we start our projects with Design Thinking sessions, which allow us to support the client from the very beginning of the process.

 

Design Thinking is an innovation tool that takes the form of creative workshops. It is a human and collaborative approach involving a multidisciplinary team. The goal is to generate ideas, with the client, to co-create value and to ensure that we meet the needs that have been identified.

 

The human being is placed at the heart of the reflection.

A Design Thinking session, in practice.

A Design Thinking session includes about ten participants. Thanks to this practice, they will become important ambassadors of the project later on. The more these people come from different environments, the more the Design Thinking session will become meaningful. During these sessions, workshops will take place and will be given in half-day sessions. 

The different stages of Design Thinking.

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Empathic phase, to define the expectations and needs of end users.

 

 

Clarification of the question which summarizes the discussions of the first step and allows to follow on to the idea creation phase.

 

 

Ideation, the phase of generating innovative ideas using different creative tools.

 

 

Prototyping, to materialize ideas through models and visualize what works and what does not work well in the established customer journey.

 

 

Testing which is integrated into the development of the solution, in order to be able to rotate following feedback received.

Why use this methodology?

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To optimise the projects and flows through continuous improvement.

 

 

To reduce the risk inherent in a digital transformation project.

 

 

To generate innovative ideas and market disruption.

Are you convinced by the method?

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Les ateliers de Design Thinking sont scrupuleusement organisés pour permettre aux participants de remettre en question leurs idées et leur envies. Les étapes successives s'enchaînent de façon naturelle pour arriver à un aboutissement actionnable pour les participants. C'est une bulle d'air nécessaire pour ne pas s'essoufler dans un processus de remise en question. J'en suis ressorti boosté.

Christophe Verhaeghe, EASI.

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